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The best thing to do, I think, for people that I could encourage them is inspire yourself.
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Do something, put yourself on the line, push yourself.
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And it's great to be inspired by others, but when you have an amazing performance or you push yourself, even if the performance wasn't outstanding, but you threw your heart over the bar and then you gave even more and you had like a second or third win come in, that's that's inspiring.
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And I think that that's what people really want to strive for sometimes when they feel like, oh, I just need a little bit of a break.
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It's like, are you even inspired?
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Hello, friends.
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This is Kelly Pallas, host of Champions Mojo, your place for better health, resilience, and master swimming.
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I'm taking a short break from recording new episodes of Champions Mojo for two exciting reasons.
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First, I'm launching my latest book, False Cure.
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It's a whistleblowing investigative journalism book about a denied health epidemic.
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If you'd like more information on that, it's in the show notes.
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The second and most compelling reason I'm on a break is here at Champions Mojo, we're preparing for the January 2026 reboot of powerful new weekly episodes with expert guest interviews, inspiring topics, and tips to take your mindset, health, and personal performance to the next level.
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We will be announcing some incredible partnerships with the show, and I guarantee what we have in store for you will empower you and keep your mojo strong in the new year.
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While I'm preparing some of this great stuff, we've selected some of our best shows ever for an Encore series.
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My hope is that if this is your second time listening to this episode, you'll take away even more insight and motivation.
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Or if it's your first time, you'll love this episode as much as everyone else did.
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So settle in and enjoy this Encore presentation in its entirety.
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Let's welcome Brian Bergford to the show.
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Welcome, Brian.
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Thank you.
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Thanks for having me on.
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I've listened to your guys' show for quite a long time and enjoy it very much.
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So an honor to be with you.
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Wonderful, wonderful.
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Thank you.
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Today, I I think this, Maria and Brian, is gonna, I think this could be one of our most interesting shows.
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So I hope everybody will tune in because we have two topics that I find fascinating.
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One is conquering your fear, and the other one is dogs.
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But it's not the fear of dogs.
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This is uh well, Maria's gonna tell you about it.
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It could, it could be.
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That's true.
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That's a great point.
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Maria's gonna give you a little background on what the dog part of this is, but I am so excited to say Brian Bergford is a champion.
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He is not only a peak performance coach, but he's a champions, uh champion master swimmer.
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Despite having a debilitating phobia of having his face submerged in the water since he was in early childhood, Brian eventually decided that enough was enough.
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And he tackled this fear head on by taking up swimming at the age of 30.
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Uh, he took swimming lessons, joined a master's program, and went on to just have an incredible successful career and still going as a master's swimmer, qualifying for nationals, uh, meddling in 13 times at the national championships.
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He's a four-time state champion and he's got top 10 times for masters, which is very elite.
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We're going to talk to him.
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How did he overcome these fears?
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And uh, and there's a lot more.
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So, Maria, can you share that with us?
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Well, so yeah, I'm excited as a dog lover and owner to talk to Brian about one of his other talents.
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Um, his love of man's best friend, his knack for training and behavioral rehabilitation led to a real deep uh uh interest and education about dog behavior.
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Brian's a certified dog trainer with extensive experience as a practicing dog behavioral specialist.
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He's a former vice president and member of the board of directors for the International Association of Canine Professionals and is owner of Altitude Dog Training in Uptown Dog in Lamont, Longmont, Colorado.
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His expertise of the interplay between dog behavior and human psychology gave rise to his first book.
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And I love, love, love the title of this book: Transformational Dog Training.
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Bring out the best in your dog by bringing out the best in yourself.
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So wonderful.
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We're using dogs for uh for excellence.
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I'm really excited to have you here.
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Thanks for joining us, Brian.
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Uh, like I said, I I couldn't be more excited and um ready to get this party started.
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Okay.
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So I well, we have to kick off uh with tell us how how bad was your fear truly of putting your face in the water?
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So there's and especially now having the background that I do in psychology, right?
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You've you've got fears and then you have phobias.
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And um fears are a little bit different monster, so to speak.
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Uh it was definitely a complete just visal reaction of of panic when I would have my head submerged underwater.
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It was just panic-inducing.
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There was nothing logical about it.
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It wasn't something that I could just talk myself out of or just hang in there.
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Just a very irrational fear at to the nth degree.
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And so I had that for as long as I can remember back in a childhood, and it was uh it was pretty gnarly.
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Can you describe some of like the situations that you got into, or you know, how a story that might be go with some of that?
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Oh, sure.
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Like swim lessons when I was a little fit.
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My parents took me to the please, I don't want my child to die, uh, swim lessons.
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And I was a wee tyke.
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I remember being in those swim lessons.
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And while the other kids at the end of the whole thing got to the point where they were actually like really swimming, I got to the point where if the swim instructor had one or both hands underneath my back and I was lying on my back in the water in the very, very shallow end, I could keep from completely panicking and crying and running out of the room.
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So that's that's where I got to.
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And did you stop along the because it sounds like from the story that it wasn't until much later that you actually learned to swim?
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Yeah.
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So here's the deal.
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I I ran a 10K here um in Colorado, the Boulder Boulder.
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And afterward, I got a little bit overzealous and over training, and I busted up my knee.
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So I took up swimming very temporarily because the bike hurt my knee and I didn't want to lose all my conditioning.
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So I popped in the pool, kind of taught myself a really sloppy version of uh freestyle.
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And as soon as I could possibly get out, I did because I realized like this fear and this phobia is still here.
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But one seed that eventually got planted was watching Phelps and I believe it was the Beijing Olympics, and his incredible performance there.
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I've just, I get um, I do, I get very reclemt when I watch people and the the the top of their game, the upper echelons, elite performers doing things where it's so magnificent that it's almost like a supernatural performance.
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You see something shining through that's not natural on this earth.
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And I remember watching that, and it planted a little seed.
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So a few years later, I ended up um getting sick and tired of being basically controlled by a fear because that's not the type of person who I am.
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I charge right at my fears, I tackle them, I assault my fears.
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But I had this one, and it was very inconsistent with who I am.
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So I decided, you know what?
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If I'm scared of having my face in water, the next logical step would be to take up swimming for real.
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So I went and got a coach whose name, interestingly, is Bob Bowman.
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No way.
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Yeah, crazy.
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Not obviously not the same person, but he taught me all the four swim strokes.
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And uh at the end of one of our lessons, he goes, Brian, you're you're ready for a master's program.
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And I was entirely terrified when he said that to me because I was still really freaked out about the water, but I knew if I waited, I would talk myself out of it, right?
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Like a lot of us will do that.
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So the next day I went, I registered for a master's team, and kind of it's all history from there, as they say.
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But when you so the first thing that got you in the pool was an injury, and at that point, were you swimming like kind of with your head out or just jogging in the water?
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Or what what was the what was the ability to swim then?
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Um, the ability to swim then was I eventually got it to where I could slowly swim for, I think it was like a maybe a half a mile to a mile without completely panicking, but I definitely look like an open water swimmer because I just needed the oxygen and the feeling of having my head out of the water way too far out for proper swimming form just to keep myself mentally engaged and in check.
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And that was that, and that was like at age 30-ish.
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No, so that was like a very short time span.
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Um, I wouldn't say I really knew how to swim at that point.
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I just did my best.
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Um, if at 30 years old is when I went and got lessons, when I had kind of gotten fed up with being controlled by fear.
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When I got when I realized I was really freaked out about heights, my solution to that was to take up rock climbing.
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So um kind of did the same thing with swimming at 30 years old.
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So when we first started this conversation, you differentiated phobia from fear.
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Can you talk about that a little bit more?
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Sure.
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One of the main differences, I think, and I think it's important for people to recognize this, like systematic desensitization would be what psychologists would do for um fears, right?
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You get like you kind of dip your toe in a little bit and you desensitize to very light versions of whatever the thing is that freaks you out, whatever situation, whatever type of animal or insect, et cetera.
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And it's it's kind of a very gradual immersion where as um something, and that's generally used.
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Sometimes flooding is used, and that's when it's just full-blown, throw you into the deep end of the pool, so to speak.
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Um, me having the phobia, I always caution people like, be very careful messing around with phobias.
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I had enough of a background in psychology myself and working and helping other people that I was able to navigate that, but it can be, frankly, kind of psychologically dangerous.
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I think the biggest thing with the fear is um I really wanted to feed fear a sucket sandwich.
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I was so sick and tired of it.
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I'm like, I'm like, nope, this is not gonna get get me.
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And I would take any excuse to just move forward a little bit.
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So when uh Bob had said to me, You're ready to join a master's program, awesome, I'll do that.
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And then I got it in my head uh about you know a month later, this crazy idea.
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I snuck into a high school competition at the local aquatic center.
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I was watching these kids compete, and I was like, maybe I could compete here someday.
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And then I ended up doing that.
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And all the while I'm working through my fear, but really reaching for these things that inspired me and eventually getting to what if I qualified for Nationals Day one day?
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Maybe, man, doing something like that might inspire somebody else who really has a challenge with a with an ongoing fear that's been controlling them to a certain extent.
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If they see me do something like that, maybe that would give them hope and impetus to move forward.
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So you you again cautioned us like maybe phobia is you wouldn't handle a phobia the same way.
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How do we know?
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I would say it almost sounds like you're letting some kinds of fears off the hook.
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Um, yeah, just like phobias are they're they're trickier to deal with because it's such an elevated response in the psyche of the human being.
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Fears are easier to work through because you can kind of go into them and you can sort of breathe yourself out of them.
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But it would be some, you know, um, like uh, and and I am not putting myself in this category at all, but just to use an example, somebody who's a veteran who would have maybe like a flashback or PTSD or something like that, like that's not a fear issue.
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That's a straight up, you really need to get some directed help for that because it's such a serious thing.
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Um, but I think the steps to overcoming them can be the same, but I really think by and large, with a phobia, you almost always need outside help.
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Well, you can use outside help for anything and for fears too.
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Yeah, yeah, yeah.
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Absolutely, absolutely.
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So, what are what are the steps for overcoming a fear?
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Oh my gosh.
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Um I can I can speak about it since we're talking about this particular story from my case.
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Um, one is a lack of tolerance for your own BS and standards that you normally hold for yourself, but you're letting yourself off the hook and you're not admitting it to yourself.
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At some point, you kind of have to get a little bit fed up, not mad at yourself, not beating yourself up, just saying this is BS and this is not in line with who I am as an individual.
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This is not part of my identity, and I'm playing small.
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That's a big piece of it, I think.
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Uh, another element to that is you have to have some type of a compelling, overarching desire and drive.
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And then you need a lot of little intermediate ones.
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So, to be honest with you, my biggest driving force, I would differentiate between motivations and motives.
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Um, my motive underneath it all was really to do something someday, possibly, that might inspire other people and um kind of point an arrow to the big man upstairs because it would be something too big for me to possibly take credit for as a human being, right?
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That was the underlying motive, but that's a very big overarching theme.
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And so I then had to break that down into these really huge um compelling goals to me.
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And those are kind of one step at a time because initially it was just joining a master's program, but then the very big thing became doing some kind of a competition, like, oh my gosh, I'm not just practicing, I would actually be competing in a place where other people are around to possibly watch me drown.
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Um and then eventually it became qualifying for nationals, you know, and and now my big sort of moonshot thing is I want to wish win a national championship day um in master swimming.
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I figure I've got till I'm about 105 years old, so I'm good to go.
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But then day to day, just finding any little motivator, um, touching the wall first on a set and getting the acceleration of that, and then maybe I can push it again.
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So um these big macros, breaking them down into the micro pieces, and probably another thing about overcoming fear, and I really think if you know who you are, and you're you're not you're not willing to let your your fears become bigger than your faith in in yourself and who you were created to be.
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I really think that's what a lot of it boils down to, which means you have to remind yourself of that every day, which means just like in athletics, we've got to train every single day.
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It goes the same way for mental training.
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Every time you let a fear stop you or hold you back from doing something, it starts to develop momentum.
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And so I got in a really good habit of every time I got to the pool, like, don't overthink it, just get in, just get in, just get in.
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That is that's all gold.
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It really is.
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Uh, we're we're hopefully gonna nail those down in the show notes because I, you know, as somebody who I, you know, I don't know if I have fears or phobias or both.
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I'm sure we all have both.
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Um, but your story inspires me, Brian.
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I mean, I remember seeing you on the cover of Swimmer magazine uh and your story, and that inspired me.
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And, you know, just anybody who has fears, if you take these, you know, things to heart, you you did this firsthand.
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So that is really, really inspirational.
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Every single one of those points, which I can't wait, Maria.
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You and I love these and the takeaways.
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So um wonderful, wonderful.
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We want to, I guess, move on to this.
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Now that we we know how to conquer our fears and phobias, Don, can can you can you tie this into uh your your dog training and the this incredibly creative and interesting and alluring title of your book?
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That um transformational dog training, bring out the best in your dog by bringing out the best in yourself.
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We we've got to hear about this.
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Well, you sure can, but just to keep some suspense, I'm gonna I'm gonna throw something out there on the tail end of that that that might tie into the overcoming fear.
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This is just some things that had kind of come to me as I was thinking about coming in here.
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And and one of the issues with people's psychology is like what kind of emotional visitors do you throw a tick or tape parade for and invite into your psychological home?
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Oh, wait, wait, you gotta say that again.
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What kind of emotional visitors do you throw a ticker tape parade for and invite into your home mentally?
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What's an emotional visitor?
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An emotional visitor visitor could be something, and I think you that you would want to refuse these.
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Um entertaining, refuse to entertain depression, guilt, sadness, anger, and fear.
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Um, I think you want to allow them to be there, but then you want to leave the door wide open for them so they can leave when they're ready.
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But if you have something like an emotional visitor of joy, love, uh, excitement, peace, elation, any type of positive anticipation drops by for even a second.
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Run outside, throw your arms around that visitor, invite them inside and entertain the hell out of them, right?
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Like, like don't think to yourself, why are they even here?
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They'll probably leave soon.
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Because that's what you should be saying about those negative emotions.
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So I think a lot of it is attending to what emotions do you entertain?
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And this is not talking about denying if something is there.
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It's just like don't go over and sit there and talk to sadness and depression on the couch.
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If you have a little glimmer of joy outside, wrap your arms around that and magnify it because that is going to have a huge impact on how you perform and how well you're able to overcome fears.
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Now, tying it back into your other question.
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Um, I just remember when you were asking me that one of the kind of fears I had from childhood that were sort of instilled by me or instilled in my life was a fear of dogs, honestly.
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And just, you know, all these stories and like news stories of dogs biting and mauling children and certain people in my family constantly told me about them.
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Just like, uh one of the things that I have discovered is oftentimes your your absolute greatest gifts and joys in life lie on the other side of your greatest fears.
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For me, having my head submerged in water, dogs, right?
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And there's other examples I could use, but I was freaked out by dogs in the beginning.
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But when I graduated from yeah, yeah, when I graduated from college, I realized I had a gift for working, um, not just with humans on performance, but like actual dog training and behavior rehabilitation.
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Um, I built a couple businesses up in that space.
00:20:06.480 --> 00:20:25.599
And I wrote a book, uh, the one you mentioned, bring out the, well, it's transformational dog training, but bring out the best in your dog by bringing out the best in yourself, because I recognize through my work with people and their companion animals, they're coming to me with this problem, whatever the problem is, the presenting issue.
00:20:25.920 --> 00:20:33.839
And then uh I have to kind of sift down through the layers and recognize this person is asking me to fix their dog.
00:20:34.000 --> 00:20:39.200
It's constantly this barrage of complaints about the dog and what's going on.
00:20:39.359 --> 00:20:44.960
I'm like, okay, okay, and they do this and they do that, and then they want somebody to fix the dog.
00:20:45.119 --> 00:20:48.000
I'm like, dogs, they're a pack animal.
00:20:48.240 --> 00:20:53.279
They see a system, they do not see individual components, they function within an environment.
00:20:53.440 --> 00:21:08.319
And so if the environment of the mind and the energy of the people and the family members is not where it needs to be, that's going to have a downstream impact on the dog's behavior because they are responding to that energy and to the psyche.
00:21:08.559 --> 00:21:35.039
And so I wrote the book to help people not only understand that and understand dog training principles, but line up right next to it principles of human psychology, self-development, all kinds of stuff, even some a little bit on the spiritual side too, so that they could understand how to support their companion animals the best by making positive changes within themselves.
00:21:35.359 --> 00:21:37.200
That's such a great take.
00:21:37.359 --> 00:21:41.359
I mean, you of course I've heard that before about dogs, you know, dogs responding to the owners.
00:21:41.440 --> 00:21:42.640
You're really training the owners.
00:21:42.720 --> 00:21:50.799
And but I I love the take that hey, you can grow, and as you grow, your dogs will start behaving better.
00:21:50.960 --> 00:21:51.920
That's beautiful.
00:21:52.240 --> 00:21:54.799
Do you have some good stories around that?
00:21:55.599 --> 00:21:56.640
Oh gosh.
00:21:56.880 --> 00:22:00.319
Um yeah, sure.
00:22:00.559 --> 00:22:02.640
So here's one that comes to mind.
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I went to I got called in and I always talk to people on the phone first when I was gonna go over and do training for them.
00:22:08.640 --> 00:22:14.640
So I had this conversation with this gal and kind of had a sense I knew the two dogs were fighting in the home.
00:22:14.799 --> 00:22:20.000
Um, and they had a like it was it came out of the blue.
00:22:20.160 --> 00:22:23.279
And so I got there and I'm thinking this situation's really weird.
00:22:23.359 --> 00:22:32.640
Um, but I get into the home and I start talking, and all of a sudden, I can, you know, I could absolutely sense the tension between the mother and the daughter.
00:22:32.799 --> 00:22:35.680
It was palpable energetically in the home.
00:22:35.759 --> 00:22:41.359
Like, like, even if you don't pay attention to that kind of stuff, you would notice it was pretty obvious.
00:22:41.440 --> 00:22:45.599
And they weren't saying anything in the beginning, but I was like, what's going on with you guys?
00:22:45.759 --> 00:22:59.920
Because it was relevant because I recognized the two female dogs had started having knockdown drag out fights in the home once the daughter came back into the home, and the mom and the daughter had not resolved their previous issues.
00:23:00.079 --> 00:23:13.359
So their dogs were actually having and bearing the brunt of this emotional negativity and this just not great situation between the individuals.
00:23:13.519 --> 00:23:29.759
And so helping them see the connection and then um get them on board about like what's more important, like your opinion and being right, or like you having to re-home one of your dogs or put one of them down because they so severely injure the other one.
00:23:29.839 --> 00:23:35.359
Like, can we can we just get on board for a cause that's bigger than the bickering, please?
00:23:35.519 --> 00:23:37.599
And I and I said it with people skills.
00:23:38.240 --> 00:23:43.440
So I didn't say it quite like that, but that's that's kind of the gist of where we went with it.
00:23:43.680 --> 00:23:44.559
That's amazing.
00:23:45.039 --> 00:23:46.640
That is that is truly amazing.
00:23:46.880 --> 00:23:55.359
So uh let me throw out a dog situation and see if it has anything to do with uh me as the owner or how you would how we how you would fix this.
00:23:55.519 --> 00:23:58.799
So the dog of my life was a dog named Margot.