CEO, DIP
Kate Assaraf is the founder and CEO of DIP, a 7-figure clean beauty brand built without Amazon, paid influencers, or big-box retailers. A 2024 NJ Mompreneur of the Year and Forbes columnist, Kate’s journey has been anything but typical. Raised in poverty and shaped by early trauma, she rebuilt her life after the painful collapse of her first business. Through resilience, integrity, and a commitment to small business, she’s created a mission-driven brand that’s now been featured in Allure, Glamour, and Modern Salon. Kate believes success means doing business with values—and lifting others up along the way.